Matthew Lally’s Pack FanExperience App™ turns mobile phones into interactive fan experiences at live events

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Florida tech startup brings powerful smartphone technology to events, launches app at BizBash Live: The Expo

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MIAMI, April 16, 2014 /PRNewswire/ — Pack Events Corp, ( ) a Florida-based mobile technology company today announced the launch of its FanExperience App (FanEx App ™), a mobile engagement and monetization application that delivers unique interactive experiences to fans and event goers. FanEx will be available for download in app stores later this month and is being showcased for the first time at BizBash Live: The Expo ( ), the largest one-day gathering for event and meeting professionals in local markets, being held at the Fort Lauderdale Convention Center on Wednesday April 23, 2014.

“BizBash Live: The Expo is the leading exhibition and conference platform for event professionals who are looking for the latest information, trends and insights impacting the US and global event industry,” said David Adler, CEO and Founder of BizBash.  ”We are excited to have Pack Events launch and showcase their unique mobile technology at BizBash Live which further emphasizes the important role it plays in bringing new services, ideas and technologies to the event space.”

FanEx App delivers unforgettable event experiences through rich content features and advanced location-based technologies that interact with fans at events like never before, converting mobile phones into an extension of the physical event and allowing event goers to interact with their environment on a personalized level using integrated geo-fencing and Bluetooth technologies.

“FanEx App was developed to address several gaps in the mobile event space,” said Matt Lally, CEO and Founder of Pack Events.  ”First, we wanted to give event owners the ability to deliver exclusive content that keeps event goers immersed in the experience, engaging and exciting audiences before, during and after events. A second objective was to leverage advanced Bluetooth beacons and geo-fencing technology to integrate phones with components of the physical event, creating interactive, personalized experiences. Lastly, we wanted to create a simple yet powerful app that’s easy to customize and use, and serves as a single mobile application that supports numerous events while engaging and maintaining a dialogue between the event owner and their app-based community in between each event.”

FanEx App creates unique event goer experiences at any event including concerts, tours, festivals, conferences, exhibitions, corporate, launches, sports and entertainment events. It is socially integrated and allows fans to create and post content on both the app timeline and seamlessly to their favorite social networks. It empowers event owners by letting them consolidate large communities of social followers, like fans onFacebook, under a single mobile platform with limitless social engagement opportunities.

“Pack is providing customers with a turn-key app solution that scales from several hundred to many millions of event goers, integrates smartphones with live events for personalized experiences and delivers engaging content to captive mobile audiences who provide real monetization opportunities,” said Sherif El Ghamrawy, CMO at Pack Events. “Event owners and music artists are missing out on a lot of revenue because there hasn’t been a solution to provide monetization features around the mass following some of these events get. FanEx App is unique since it offers 3 new revenue streams – direct app sponsorship/branding is one, serving rich, dynamic advertising content is another, and thirdly through our mobile shop that is launching soon to provide merchandise and consumer product sales directly from the app.”

About Pack Events

Pack Events is a Florida-based mobile technology company that produces cutting edge software for today’s mobile world.  Its FanExperience App ™ delivers unforgettable event experiences through its rich content and sharing features while using the latest location-based technologies to interact with fans at events like never before.  The app delivers personalized fan engagements while building an app-based fan community that provides unique monetization capabilities and new revenue streams.

For more information about Pack or FanExperience App, please visit

Matthew Lally’s Pack FanExperience App™ turns mobile phones into interactive fan experiences at live events

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